Saturday, March 25, 2023

454 - Emotion in Travel Sales: How to Tap into Consumer Desires and Drive Bookings

Show 454

Show Notes

Hikers on the top of mountains

In this episode of the podcast, we explored the importance of using emotion in selling a travel product. We discussed the differences between logical and emotional decision-making processes and how travel brands can use emotional strategies to reach and resonate with their target audience effectively.

We outlined several emotional strategies that travel agents can use to pitch their travel product, such as creating a sense of urgency, evoking feelings of relaxation and escape, highlighting uniqueness and authenticity, focusing on the emotional benefits of the trip, and using customer testimonials and reviews. We also discussed how using stories, vivid language, exclusivity, and humor can be effective in creating a memorable and persuasive pitch.

Senior couple hiking

Understanding the target audience and tailoring emotional strategies to their specific needs and desires is crucial in creating a compelling and persuasive pitch. Authenticity is also vital in creating a genuine emotional connection with consumers.

While using emotional strategies is important, providing practical and helpful information about the travel product is essential, such as pricing, itinerary, accommodations, and transportation. This builds trust and credibility, reinforcing the product's emotional appeal.

Overall, using emotion in selling a travel product can be a powerful and effective strategy that differentiates your product from competitors. Thank you for tuning in to today's podcast, and we look forward to bringing you more insights and strategies in the future.

The Fine Print

Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.



© 2023 All Rights Reserved

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posted by Barry at 2:41 PM 0 comments

Thursday, September 01, 2022

446 - Social Media Tips for the Travel Advisor With Cyndee Harrison

Show 446

Show Notes

Phone with social media icons

Maneuvering the ins and outs of social media can be a complex task but very important for your marketing efforts. Successful businesses today must have a social media presence and a marketing strategy to go with it. It doesn't matter if you are selling to a local market or you have a nationwide client base. You must be present on social media.

My guest today is Cyndee Harrison, principal of the Pawnbroker Network, a marketing and public relations company that serves all types of businesses. Cyndee outlines where to start your social media presence and what to do once you begin.

We talk about how to get your clients to engage with you on social media and even how to get them to write reviews and contribute stories about their trips. This type of engagement is essential, and Cyndee tells us how to do it.

Even if you have a strong social media presence right now, you can still pick up a few good tips by listening to this podcast. I encourage you to join us.

Cyndee Harrison
Cyndee Harrison
"We have to make sure that we are communicating the fact that we have the authority and relevance in the subject they are looking for … ."

"If you really want to have a broad range of content, get it from the people you engage with."

"The most overlooked channel for sharing posts is actually Google My Business."

"You really need a blog site, and you need to feed it and water it. … If you are going to all the trouble to generate really engaging social media content, then do yourself a favor and put it on your blog."

Links to Items We Talked About in This Show

The Pawn Broker Network

Special Note: In show #440 we interviewed Dawn Barclay about traveling with special needs children. At the time of the interview, Dawn's book was not published. But today the book, "Traveling Different: Vacation Strategies for Parents of the Anxious, the Inflexible, and the Neurodiverse Traveling Different: Vacation Strategies for Parents of the Anxious, the Inflexible, and the Neurodiverse," is now available on Amazon and other major retailers.

Podcasts Related to This Show

429 – How to Unlock Great Content for Your Social Media Marketing

409 - Leveraging Social Media to Fire Up Your Business With Matt Bertram

391 - Boost Your Revenue; Advertise on Social Media

The Fine Print

Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.



© 2022 All Rights Reserved

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posted by Barry at 7:22 PM 0 comments

Monday, January 31, 2022

434 - Public Relations Equals Free Advertising for the Travel Advisor

Show Notes:

Show 434

The cousin of marketing is public relations. Media outlets are constantly looking for sources to use in their publications. You can get free advertising because getting quoted in media serves the same purpose as advertising. People use Google to find travel agents, and when you are quoted in publications, Google will put you out there in search results. Your credibility as a thought leader is enhanced, and you establish credibility in your business as a travel advisor. Being quoted in a publication elevates you above other agents who are not using this form of advertising. An opportunity now presents itself to set yourself out as a subject matter expert in maneuvering through the complexities of travel caused by the pandemic and put that expertise out there in various publications. 

Links to Items We've Talked About:

Podcasts Related to This Show:

  • This is the first time we've talked about public relations on the Home Based Travel Agent Show. 

The Fine Print:

Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.
© 2022 All Rights Reserved

 

 

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posted by Barry at 8:18 AM 0 comments

Tuesday, August 31, 2021

428 - Why is SEO Important for the Travel Advisor?

Show 428
SHOW NOTES
As a travel advisor, your own website or blog is essential. This is where you will put your customer testimonials, post photos of trips that you and your clients have taken. And, importantly, it is a place to show your expertise and where potential customers can go to get to know you. But, you put all this
Google and SEO

work into your blog or website, and you discover that no one is finding you. Clients and potential clients search for you in Google, but they don’t find you because you are on page 10 of the search engine results. Most people don’t go past page 3 when they do a Google search.

So, how do you go about moving your website up into the top three pages? Well, this is where search engine optimization (SEO) comes into play. This is the topic of our show for this month. Our guest, Eric Seropyan, is a search engine and business marketing specialist. Eric gives us several tips on how to begin the journey of optimizing your website so the search engines will find you and move you up in the page ranking. SEO is a journey, so start yours today by listening to the show.
LINKS TO ITEMS WE TALKED ABOUT
 Eric Seropyan's company, www.thisismysouthbay.com.
CONTACT US
The Home Based Travel Agent's Facebook Page
Email Barry barry@hometravelagent.net
 
HBTAS RECOMMENDATIONS AND AFFILIATIONS
The Home Based Travel Agent Show is a proud affiliate of the ASTA Small Business Network - Formerly NACTA.
Build Your Knowledge and Earn Certifications at the Travel Institute
Do you want to create a podcast? Please check out Blubrry.com.
Music Credits
The song, "Zazzie" is by Keving McLoed and Licensed under Creative Commons: By Attribution 3.0 License.
The song, "Mining by Moonlight" is by Keven McCloed and licensed under Creative Commons: By Attribution 3.0 License.
The Fine Print
Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receives no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.
© 2021 All Rights Reserved

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posted by Barry at 9:06 AM 0 comments

Friday, April 30, 2021

Show #424 - Rachel Hill's Two Easy Marketing Tools for Big Results

Podcast Number 424
SHOW NOTES

In previous episodes, we've talked about marketing tools such as Facebook, YouTube videos, and Instagram. You can feel like a small fish in a big pond in these marketing venues. You throw your message out there and you hope someone sees it and they engage with you to the extent they get to know you, like you, build trust, and eventually become your client. Or, if they are your client, you hope they see your message.

Rachel Hill, our guest on this month's show, is a travel marketing strategist and a social media influencer who generously shares some of her expertise. Rachel describes two marketing tools that are inexpensive, easy to use, and will engage your clients on a personal level. Chances are very good, with the use of these tools, that your clients will see your message. In addition, as a marketing strategist, Rachel gives us some strategies that you can use, with or without these easy tools, to communicate your expertise and build your brand.
LINKS TO ITEMS WE TALKED ABOUT
Rachel's website is at rachelvhill.com. Or, on Instagram at rachelvhill. Rachel has an online quiz that you can take to find your social media strategy. The quiz is at https://www.rachelvhill.com/quiz.
TextMagic
VideoAsk.com
CONTACT US
The Home Based Travel Agent's Facebook Page
Email Barry barry@hometravelagent.net
 
HBTAS RECOMMENDATIONS AND AFFILIATIONS
The Home Based Travel Agent Show is a proud affiliate of the ASTA Small Business Network - Formerly NACTA.
Build Your Knowledge and Earn Certifications at the Travel Institute
Do you want to create a podcast? Please check out Blubrry.com.
Music Credits
The song, "Zazzie" is by Keving McLoed and Licensed under Creative Commons: By Attribution 3.0 License.
The song, "Mining by Moonlight" is by Keven McCloed and licensed under Creative Commons: By Attribution 3.0 License.
The Fine Print
Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receive no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz.
© 2021 All Rights Reserved

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posted by Barry at 6:23 PM 0 comments

Saturday, February 27, 2021

Show #422 - Where Do We Go From Here? The Future of Travel and Tourism

Podcast Number 422
SHOW NOTES
Last June in Show Number 415 we talked about the future of travel considering the COVID-19 pandemic and quarantine. That Show was seven months ago and we have learned a lot about the virus and we have a vaccine that is beginning to get widespread distribution. In that seven months, the future of travel has changed and that is the topic presented in this Show; the latest on the impact of COVID-19 on travel and tourism. In this episode, I will start with the current impact of the virus on the travel and tourism industry and then move on to the current attitudes about travel and the pandemic. From there I will take you to what the future of travel looks like and then wrap up with what all of this means for the travel professional.
LINKS TO ITEMS WE TALKED ABOUT
"What Percentage of Workers Can Plausibly Work From Home?" Article from Forbes  
"The Stress From Working From Home is Getting to Most Americans," Article from the New York Post
"Working From Home was a Luxury for the Relatively Affluent Before the Corona Virus - Not Anymore," Article from the World Economic Forum
"LDC Tourism: Making strides towards sustainable, resilient recovery from COVID-19," Article from Trade For Development News
"What vaccines mean for the return of travel," Article from the National Geographic
The CommonPass Network
CONTACT US
The Home Based Travel Agent's Facebook Page
Email Barry barry@hometravelagent.net
 
HBTAS RECOMMENDATIONS AND AFFILIATIONS
The Home Based Travel Agent Show is a proud affiliate of the ASTA Small Business Network - Formerly NACTA.
Build Your Knowledge and Earn Certifications at the Travel Institute
Do you want to create a podcast? Please check out Blubrry.com.
Music Credits
The song, "Zazzie" is by Keving McLoed and Licensed under Creative Commons: By Attribution 3.0 License.
The song, "Mining by Moonlight" is by Keven McCloed and licensed under Creative Commons: By Attribution 3.0 License.
Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receive no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz. © 2020 All Rights Reserved

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posted by Barry at 9:25 AM 0 comments

Wednesday, September 30, 2020

Show #418 - How to Find New Clients for Your Travel Business

Podcast Number 418
With Barry Kantz
SHOW NOTES
Wouldn’t it help you in your travel business if you could know your clients before you have even met them? I’m talking about potential clients. Those people who are outside of your sales funnel. The people who you would like to get know, and people who you want as clients. Imagine, if you could take your sales funnel and move it so that all of these great clients are right at the top of your sales funnel. At the top and ready for you to move them from potential clients to actual clients. You can do this by developing a client avatar. A client avatar is a profile of who you want as potential clients. It’s a profile that will tell you how much money your ideal clients have to spend on travel, what kind of vacations and leisure time they engage in, where they live and where you will find them: online and in real life. In this month’s show, I talk about how to create a client avatar and how that information will improve your marketing results. Listen in and get ready to build your client base.
LINKS TO ITEMS WE TALKED ABOUT

Miles Beckler, “Creating Your Customer Avatar” on YouTube - https://www.youtube.com/watch?v=SNEOj_z8b0M
CONTACT US
The Home Based Travel Agent's Facebook Page
Email Barry barry@hometravelagent.net
 
HBTAS RECOMMENDATIONS AND AFFILIATIONS
The Home Based Travel Agent Show is a proud affiliate of the ASTA Small Business Network - Formerly NACTA.
Build Your Knowledge and Earn Certifications at the Travel Institute
Do you want to create a podcast? Please check out Blubrry.com.
Music Credits
The song, "Zazzie" is by Keving McLoed and Licensed under Creative Commons: By Attribution 3.0 License.
The song, "Mining by Moonlight" is by Keven McCloed and licensed under Creative Commons: By Attribution 3.0 License.
Thank you for listening to the Home Based Travel Agent Podcast. Barry, or the Show, receive no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is funded from the resources of Barry Kantz. © 2020 All Rights Reserved

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posted by Barry at 7:34 PM 0 comments

Sunday, May 31, 2020

Pivot to Selling Travel With Catherine Heeg

Podcast Number 414
 
SHOW NOTES
Even though tourism and travel aren't back into full swing it is time to plant those seeds and inspire your clients. Many of your clients and potential clients are ready to get out of the house so now is the time to stay in touch by taking them on a mental journey with photos, videos, and stories about travel adventures that you know they will enjoy. Along with the photos and videos, you can engage your clients with questions and polls on Facebook. You can ask them questions such as what they plan to do on that first travel outing and where are they planning to travel. Catherine Heeg explains how to engage your social media followers in this month's show. As Catherine explains, you can not only engage your followers, you can use social media tools to keep track of that engagement so you can follow up with targeted content and soft sales pitches. Now is the time to prepare your clients for that big vacation they've been waiting for so join us on this month's show and learn more.
LINKS TO ITEMS WE TALKED ABOUT
Customized Management Solutions - Catherine Heeg's website.
Catherine's Facebook page.
Catherine Heeg on Instagram
Catherine's previous appearances on the Home Based Travel Agent Show: Show 391, Show 388, Show 364, Show 351, Show 334, Show 321, Show 317, Show 313.
The Travel Institute - Your resource for travel agent certification.
CONNECT WITH US
The Home Based Travel Agent Show Facebook Page
Sharp Tongued Consulting Facebook Page
Sharped Tongued Consulting - Lorene's Travel Agent Website
Barry's Facebook Page
Lorene's Facebook Page
Email Barry at barry@hometravelagent.net
Email Lorene at sharptongued@mac.com
Music Credits:
The song, "Zazzie" is by Kevin McLoed and Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The song, "Mining by Moonlight" is by Kevin McLoed and Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
The Home Based Travel Agent Show is available on your television through Roku in the Blubrry Channel. You can also find us on Blubrry at Blubrry.com.The Home Based Travel Agent Show is a proud affiliate of the ASTA Small Business Network - Formerly NACTA. Thank you for listening to the Home Based Travel Agent Podcast.
© 2020 All Rights Reserved

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posted by Barry at 7:24 AM 0 comments

Wednesday, January 01, 2020

Leveraging Social Media to Fire Up Your Business With Matt Bertram

Podcast Number 409
SHOW NOTES
Times have changed and your business success is now tied to how well you market on social media. Marketing on social media is more than just pushing out the information that you have on your business card. You must define what makes you different, develop a unique selling proposition, and then develop your reputation as an authority within your travel specialties. There are other steps too, including defining who your ideal customer is and then targeting those ideal customers using the social media tool you are most comfortable with. Does this sound difficult? It really isn't. Matt Bertram, our guest for this show, explains the details. This is a show you may want to listen to twice and, in addition, pick up Matt's book. I purchased Matt's book after we recorded the interview and you will not find better advice on how to develop your social media strategy. I bought the Kindle edition of the book and it was only $2.99 -- a great value for information that can boost your sales beyond what you might think possible. Please keep in mind that I'm receiving no compensation from Matt or his company for touting his advice or his book. This is just great information that can make a big difference for your business.
LINKS TO ITEMS WE TALKED ABOUT
Matt's book, "Build Your Brand Mania"
Matt's podcast https://www.bestseopodcast.com
Matt's business website https://www.ewebresults.com
CONNECT WITH US
The Home Based Travel Agent Show Facebook Page
Sharp Tongued Consulting Facebook Page
Sharped Tongued Consulting - Lorene's Travel Agent Website
Barry's Facebook Page
Lorene's Facebook Page
Email Barry at barry@hometravelagent.net
Email Lorene at sharptongued@mac.com
Music Credits:
The song, "Zazzie" is by Kevin McLoed and Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ The song, "Mining by Moonlight" is by Kevin McLoed and Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/
The Home Based Travel Agent Show is available on your television through Roku in the Blubrry Channel. You can also find us on Blubrry at Blubrry.com.The Home Based Travel Agent Show is a proud affiliate of the ASTA Small Business Network - Formerly NACTA. Thank you for listening to the Home Based Travel Agent Podcast.
© 2020 All Rights Reserved

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posted by Barry at 9:57 AM 0 comments

Wednesday, February 28, 2018

388 - How to Market With Video

Podcast Number 388
SHOW NOTES
Give your clients a taste of what they will experience on their next vacation with videos. There is hardly a better sales tool than a video with you, the travel agent, at a destination and talking about all the interesting things to do at that destination. A video such as this gives you instant credibility showing your clients that you have been there and experienced the things they want to experience. The only thing you need to produce a video is a smart phone, a Facebook account and/or a YouTube account.

Catherine Heeg from Customized Management Solutions joins our show to give you some insight on how easy it is to market your travel business with video. So listen in and learn how to create and promote your videos.
LINKS TO ITEMS DISCUSSED IN THE SHOW
Catherine Heeg's website cmsspeaking.com
Catherine's telephone number (403) 726-0171
iRig microphone
Screencast O Matic
CONNECT WITH US
The Home Based Travel Agent Show Facebook Page
Sharp Tongued Consulting Facebook Page
Sharped Tongued Consulting - Lorene's Travel Agent Website
Barry's Facebook Page
Lorene's Facebook Page
Email Barry at barry@hometravelagent.net
Email Lorene at sharptongued@mac.com
Music Credits:
Music by Vexento find Vexento on Youtube at https://www.youtube.com/channel/UCYZ9rknEmE4R1J_HBJ2yBlQ
The Home Based Travel Agent Show is available on your television through Roku in the Blubrry Channel. You can also find us on Blubrry at Blubrry.com.The Home Based Travel Agent Show is a proud affiliate of the National Association of Career Travel Agents - NACTA.Thank you for listening to the Home Based Travel Agent Podcast.

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posted by Barry at 11:43 AM 0 comments

Sunday, January 31, 2016

Podcast Number 364
SHOW NOTES
 Video sells. We know and experience this fact every day as we watch hundreds of television commercials on our tv's every day. In today's world you do not need expensive equipment or a million watt transmitter to produce and transmit your video. It really is easy and you can find out how by listening to the show. Catherine Heeg joins the show and tells us how you can easily use video to promote your travel business.
SUPPORT THE HOME BASED TRAVEL AGENT SHOW
Create beautiful itineraries and quotes for just $9 per month
 Go to Travefy.com/agent use the promo code HBTAS10 to get 10% off and 10 days free.
LINKS TO ITEMS DISCUSSED IN THE SHOW
Catherine Heeg's Website
 Blab
 Meerkat
 Periscope
CONNECT WITH US
The Home Based Travel Agent Show Facebook Page
Sharp Tongued Consulting Facebook Page
Sharped Tongued Consulting - Lorene's Travel Agent Website
Barry's Facebook Page
Lorene's Facebook Page
Email Barry at barry@hometravelagent.net
Email Lorene at sharptongued@mac.com
The Home Based Travel Agent Show is available on your television through Roku in the Blubrry Channel. You can also find us on Blubrry at Blubrry.com.The Home Based Travel Agent Show is a proud affiliate of the National Association of Career Travel Agents - NACTA.Thank you for listening to the Home Based Travel Agent Podcast.
This podcast uses many sounds from freesound, for the full list see here: Attributions

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posted by Barry at 7:57 PM 0 comments

Sunday, August 28, 2011

303 - Are You Starting or Growing Your Travel Business? This Show is for You!

Podcast Number 303

 Try GoToMeeting free for 30 Days!



COHOSTED SEGMENT

On today's show our guest is Anita Pagliasso. Anita is the author of two books, "From Home Based to Power House," and her recent book, "How I Made a Small Fortune as a Home Based Travel Agent." Anita has a companion CD full of documents to help you grow your business, prevent mistakes and help clients. During our show Anita describes her books and shares her knowledge of the travel business. You will learn a couple of great tips during the course of the show that you will want to immediately incorporate in your travel business.

You can find Anita's books and CD at her website, www.redticketproductions.com. You don't want to miss out on these excellent resources for your business and they are reasonably priced. Listen to the show and find out more!



Travel News

President Obama's comments about obsolet travel agents provide a teaching moment for the profession

Answers to questions about hurricanes and travel insurance







Visit us on Facebook –

Barry at http://www.facebook.com/barry.kantz

Lorene at http://www.facebook.com/lorener

Gary at http://www.facebook.com/gary.ebels.

Join the Home Based Travel Agent Show Facebook Group.

On Twitter

Lorene’s Twitter name is lorener

Barry’s Twitter name is kantzb

Gary's Twitter name is gary222

Check out Lorenes travel agent website at www.sharptonguedconsulting.com.

Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com and Gary at wdwgary@gmail.com.







 



Hot NotesTami Tappan Damiano

"Hit Me With A Hot Note" (mp3)

from "Hot Notes"

(LML Music)

Buy at Napster

Buy at iTunes Music Store

Buy at eMusic

Buy at Rhapsody

Stream from Rhapsody

Buy at Amazon MP3

Buy at mTraks

More On This Album

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posted by Barry at 6:52 PM 0 comments

Saturday, February 12, 2011

279 - Putting Together a Theme Cruise and Helping Your Clients Rave About You

Podcast Number 279

BUSINESS SEGMENT

Testimonials are great sales tools everyone should employ to drive business.  Don't leave your client scratching their head about what to write when you ask them for a testimonial.  Bust through a client's writer's block by giving them a template to prompt them to write a winning testimonial for you. Barry describes this template approach in the business segment of the show.

CO HOSTED SEGMENT

Lorene describes her experience with setting up a theme cruise. Lorene is arranging a Danube river boat cruise with Lesa Snider in December of 2011. Lesa is the author of the Photoshop "Missing Manual" series of book. Lesa will conduct courses in digital photography during the Danube river boat cruise. You can learn more about the cruise at www.photocruisewithlesa.com.

TRAVEL NEWS

Book a scooter or wheel chair for your cruising clients on line!

A cruise ship that meets a families fantasies.

Delta Airlines and Seattle's Best Coffee create a winning customer experience.

Visit us on Facebook –

Barry at http://www.facebook.com/barry.kantz

Lorene at http://www.facebook.com/lorener

Gary at http://www.facebook.com/gary.ebels.

Join the Home Based Travel Agent Show Facebook Group.

On Twitter

Lorene’s Twitter name is lorener

Barry’s Twitter name is kantzb

Gary's Twitter name is gary222

Check out Lorenes travel agent website at www.sharptonguedconsulting.com.

Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com and Gary at wdwgary@gmail.com.




Let's FlyAmy London
"Let's Fly" (mp3)
from "Let's Fly"
(Motema Music)

Buy at iTunes Music Store
More On This Album

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posted by Barry at 9:47 PM 0 comments

Sunday, November 07, 2010

270 - An Unforgettable Experience Aboard 26 Glaciers Day Cruise

Podcast Number 270

Sponsor: Visit gotomeeting.com, click the try it free button and use promo code: Podcast.

BUSINESS SEGMENT

Success in creating a direct mail piece depends on who you direct your mailing to and how you word the piece.  Barry continues the discussion of direct mail describing how to create a direct mail piece that sells.  Barry points you to resources to help you design your ad copy.

CO HOSTED SEGMENT

Ethan Tyler is the guest with Lorene and Barry in today's show.  Ethan talks about Alaska's most popular glacier and wildlife cruise, 26 Glacier Cruise.  Ethan describes the sights and sounds of the cruise and explains how travel agents can book this day cruise for their clients.

TRAVEL NEWS

Orbitz is offering incentives to join their Orbitz Agents program

Hootsuite is a dashboard where you can track your social media sites

Visit us on Facebook –

Barry at http://www.facebook.com/barry.kantz

Lorene at http://www.facebook.com/lorener

Gary at http://www.facebook.com/gary.ebels.

Join the Home Based Travel Agent Show Facebook Group.

On Twitter

Lorene’s Twitter name is lorener

Barry’s Twitter name is kantzb

Gary's Twitter name is gary222

Check out Lorenes travel agent website at www.sharptonguedconsulting.com.

Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com and Gary at wdwgary@gmail.com.



Red Light RabbitThe Quick & Easy Boys
"7 Ways" (mp3)
from "Red Light Rabbit"
(Per Capita Records)

Buy at Napster
Buy at iTunes Music Store
Buy at Amazon MP3
More On This Album

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posted by Barry at 8:09 PM 0 comments

Saturday, October 30, 2010

269 - Boost Your Business With Direct Marketing - Here's How!

Podcast Number 269

Sponsor: Hold your meetings online for just $49 a month Try GoToMeeting free.

Marketing on Twitter and Facebook is all the buzz today. In fact, we've been a part of that buzz here on the Home Based Travel Agent Show. However, there is an old, tried and true marketing method that shouldn't be lost in all of the hype over social media. Barry goes solo in today's show and explains some of the intricacies of direct mail marketing.

Resources for direct mail marketing:

Mailing Lists Direct

Zip Who

Martin Worldwide

Direct Marketing Association

Valpak

TRAVEL NEWS

Is this really a time traveler shown in a 1928 film clip?

Bookings for the new ship Disney Fantasy begins on Wednesday

Do Americans prefer sleeping in as a vacation past time?  A Princess Cruise Line survey has surprising results.

Visit us on Facebook –

Barry at http://www.facebook.com/barry.kantz

Lorene at http://www.facebook.com/lorener

Gary at http://www.facebook.com/gary.ebels.

Join the Home Based Travel Agent Show Facebook Group.

On Twitter

Lorene’s Twitter name is lorener

Barry’s Twitter name is kantzb

Gary's Twitter name is gary222

Check out Lorenes travel agent website at www.sharptonguedconsulting.com.

Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com and Gary at wdwgary@gmail.com.



Straight Up With a TwistKristine W
"Feel What You Want" (mp3)
from "Straight Up With a Twist"
(Fly Again)

Buy at Napster
Buy at iTunes Music Store
Buy at Amazon MP3
More On This Album

Labels:

posted by Barry at 11:17 PM 0 comments

Saturday, March 21, 2009

198 - Ideas to Promote Yourself and Grow Your Business

Podcast Number 198

Boosting your business is all about promoting yourself. Barry and Lorene talk about ways you can promote yourself and your business. Our discussion centers around Dave Stockert's book, The IDEA MACHINE II. Dave offers over 300 ideas on how to promote your business and generate more sales.


The Australian Company, Thirsty Swagman Tours is looking for a travel agent in the U.S. to follow up on leads in the U.S. and Canada. Call Kenneth at their 24 hour number +61 8 9257 3898 if you are interested. Or, email him at info@thirstyswagman.com.

Travel News


Cruise line executives cautiously optimistic about staying afloat

AccuWeather meteorologist predicts fewer hurricanes for the 2009 season

Royal Caribbean to offer a land and cruise vacation

Book your hotel on the layaway plan



Learn, enjoy, produce and prosper!


Barry Kantz's Facebook profile


Keep up with us on Twitter.com Lorene's Twitter name is lorener, Barry's Twitter name is kantzb


Check out Lorenes travel agent website at www.sharptonguedconsulting.com.
Check out Blubrry. It's a great place to be a listener. You can comment on podcasts you listen to and you can sign up to be friends with the podcasters on the Blubrry Network. Go over to Blubrry, sign up and become my friend. I would like to get to know all of you!
Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com


IODA SXSW Opening Day Bash Sampler 2009The Phenomenal Handclap Band
"You'll Disappear" (mp3)
from "IODA SXSW Opening Day Bash Sampler 2009"
(ioda)

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