210 - Write Killer Advertising Copy and Boost Your Sales

Podcast Number 210

Give your sales a boost. Writing good advertising copy can make a big difference in the sales you generate from your newsletters or website. Barry talks about a fantastic book that will teach you to write killer ads. The book is "The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters,"
by Joseph Sugarman. Barry talks about some of the methods of writing good advertising copy that are highlighted in the book. This book should be on your shelf and read and re-read. If you want to boost yours sales this show is one you must listen to and the book is a must read.

The Home Based Travel Agent website has changed. Along with the change will come a change in the RSS feed you use to subscribe to the show. The new feed is http://hometravelagent.net/hta/?feed=rss2

Please copy and paste this feed into Itunes or other podcast aggregating software like Zune or Creative. In Itunes you can find the location to past the RSS feed by clicking on the "Advanced" tab and then click on to the "Subscribe to a Podcast" link.

Click on the link in this sentence if you want to watch a YouTube video that explains in plain English what an RSS feed is.

My apologies to Cessy Meechum. Cessy was a guest on Show Number 208. I spelled the link to Cessy's website incorrectly. Here is the proper link to Cessy's website - http://www.travelwithcessy.com/. Please check out Cessy's website for great information about tours to Italy. Cessy is willing to work with you and your clients on great tours to Italy.
Learn, enjoy, produce and prosper!

Visit me on Facebook at http://www.facebook.com/barry.kantz.

Keep up with us on Twitter.com Lorene's Twitter name is lorener, Barry's Twitter name is kantzb

Check out Lorenes travel agent website at www.sharptonguedconsulting.com.

Check out Blubrry. It's a great place to be a listener. You can comment on podcasts you listen to and you can sign up to be friends with the podcasters on the Blubrry Network. Go over to Blubrry, sign up and become my friend. I would like to get to know all of you!

Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com

David Gibson
"French Press" (mp3)
from "A Little Somethin'"
(Posi-Tone)

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More On This Album

209 – Tom Ogg Talks About Growing Your Travel Business

Podcast Number 209

Tom Ogg joins Barry and Lorene to talk about how travel agents can grow their business. Tom offers a valuable resources for the travel agent at his travel agent community website www.hbtacommunity.com. Tom compares the HbtaCommunity to the proverbial water cooler where travel agents can hang out and share ideas, problems and successes. The community has over 3,000 members and is free to join. However, you must be an active travel agent to participate.

Tom has co-authored a book, "Marketing and Sales Prescriptions for Today's Economy and Beyond." Tom says this is a great book for when you are out of marketing ideas and you need to kick start your business. You can find the book at the HbtaCommunity website.

Learn, enjoy, produce and prosper!



Keep up with us on Twitter.com Lorene's Twitter name is lorener, Barry's Twitter name is kantzb

Check out Lorenes travel agent website at www.sharptonguedconsulting.com.
Check out Blubrry. It's a great place to be a listener. You can comment on podcasts you listen to and you can sign up to be friends with the podcasters on the Blubrry Network. Go over to Blubrry, sign up and become my friend. I would like to get to know all of you!
Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com



Dena DeRose
"When Lights Are Low" (mp3)
from "Live at Jazz Standard Volume Two"
(MAXJAZZ)

Buy at iTunes Music Store
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Buy at Napster
Buy at Puretracks
Buy at mTraks
More On This Album

208 - Women and Italy, A Great Combination for Travel and Commissions

Podcast Number 208

Cessy Meacham joins the show to talk about her tours to Italy for women. Cessy's tours focus on areas of Italy of particular interest for women - such as shopping. You can book your clients on Cessy's tours and she shares the commissions with you.

Plus, Cessy makes an offer to you, one of the most generous offers ever made on this show. Listen in and learn more and learn more about Cessy's tours at www.travelwithcessy.com.

Travel News

Vacation twittering lets thieves know you are not home.


CLIA's "You Deserve a Vacation" campaign

Learn, enjoy, produce and prosper!

Keep up with us on Twitter.com Lorene's Twitter name is lorener, Barry's Twitter name is kantzb

Check out Lorenes travel agent website at www.sharptonguedconsulting.com.
Check out Blubrry. It's a great place to be a listener. You can comment on podcasts you listen to and you can sign up to be friends with the podcasters on the Blubrry Network. Go over to Blubrry, sign up and become my friend. I would like to get to know all of you!
Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com



The music in this show can be found at www.garageband.com. The song played in the show is "Bay Light Lullaby" by the band The Gregory Morris Group.

207 - Protecting Your Valuable Time and Locking in Commissions

Podcast Number 207

Your time is valuable as a travel professional. A "Plan to Go" agreement will separate serious clients from those who are shopping and using your expertise but not giving you their business. Barry and Lorene discuss the "Plan to Go" agreement described by author Tom Ogg in the Travel Trade magazine. Barry points out a couple of caveats not discussed in the article you may consider before using a "Plan to Go" agreement.

Visit Tom Ogg's home based travel agent community at www.hbtacommunity.com.

Travel News
Travel Protection - Caution
Apple Vacation's "Ask an Agent" program
Five ways to survive summer travel season

Learn, enjoy, produce and prosper!

Keep up with us on Twitter.com Lorene's Twitter name is lorener, Barry's Twitter name is kantzb

Check out Lorenes travel agent website at www.sharptonguedconsulting.com.
Check out Blubrry. It's a great place to be a listener. You can comment on podcasts you listen to and you can sign up to be friends with the podcasters on the Blubrry Network. Go over to Blubrry, sign up and become my friend. I would like to get to know all of you!
Thank you for listening to the Home Based Travel Agent Podcast. You can email me at barry@hometravelagent.net or email Lorene at sharptongued@mac.com



The music in this show can be found at GarageBand.com. The song played in the show is "Salt of the Sea" by the band Switchyard.