Podcast Number 374
SHOW NOTES
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In Show 369 we talked about using the concept of a sales funnel to visualize your marketing plan. In this Show we will discuss how to get potential clients into your sales funnel. Most people are familiar with attention marketing where you attempt to get the attention of potential clients through newspaper ads, flyers, your website and social media. I believe that most people are tired of attention marketing techniques and these techniques do little to help potential clients to get to know you, like you, trust you, and eventually purchase a product from you and refer you to their friends. Education marketing achieves all these things: helping people to get to know you, like you, trust you, purchase from you and refer you. Listen to the Show and learn a little about how to market by educating and why it is one of the most effective marketing systems you can employ. |
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LINKS TO ITEMS DISCUSSED IN THE SHOW
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Show 369 - Using a Sales Funnel to Visualize Your Travel Agency's Sales and Marketing Plan |
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The Home Based Travel Agent Show is available on your television through Roku in the Blubrry Channel. You can also find us on Blubrry at
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The Home Based Travel Agent Show is a proud affiliate of the National Association of Career Travel Agents - NACTA.Thank you for listening to the Home Based Travel Agent Podcast.
The Home Based Travel Agent Show, Lorene, or Barry, receive no compensation from the guests on our show, or from the companies they represent unless we state otherwise during the show. We invite guests to our show because they offer something of value to the travel trade community. The Home Based Travel Agent Show is primarily funded from the resources of Barry Kantz and Lorene Romero.