Saturday, July 29, 2006

Globus Tours, Marketing to get Referrels & RSS to Make Life Easier

Podcast Number Seventy

Kathleen Kavanaugh, the Home Based Travel Agent Channel Director for Globus Tours, joins us to talk about all of the Globus offerings and what they have to offer the travel agent. Check out the travel agent portal at Globus and sign up! Globus offers more information for travel agents including fam trips at Globus at Home. The Globus consumer website is at Globus Journeys.

Check out Blubrry. It's a great place to be a listener. You can comment on podcasts you listen to and you can sign up to be friends with the podcasters on the Blubrry Network. Go over to Blubrry, sign up and become my friend. I would like to get to know all of you!

Have your family, friends and customers help you build referrels. Give each family member, friend and customer five pre-printed postcards with information about your travel company. The postcards should have an area where your referrer can write a personal note and you should provide stamped postcards. Have your referrer send each of these five postcards to someone they know but likely not know you. A good place to get the printed postcards is at Vista Print. You are free to use copy from an introduction letter that I've developed. I will send you a copy of this introduction letter if you send me an email and request the introduction letter.

Would you like to have a personalized news clipping service? Well, it's here and made possible with RSS feeds. This blog has an RSS feed that you can subscribe to. You need a feed aggregator in order to take advantage of tailoring an information system that is personalized for you. Podcasts have an RSS feed associated with them. This means that you can subscribe to the Home Based Travel Agent Show. The feed aggregator that I really like is Feed Demon. Feed Demon aggregates all feeds including podcasts. Another feed reader is Onfolio. Onfolio was recently purchased by Microsoft and is now a free program. Onfolio is a plug-in for your Internet Explorer.

Stop by my travel business site Special Destinations where you can just browse or create your own account and blog.

Please check out my personal blog, my MySpace and drop over to the Frapper Map and let us know where you're at by placing a pin in the virtual map.

Thank you for listening to the Home Based Travel Agent Podcast. You can email me at or email Lorene at


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